Companies have long engaged in head-to-head competition in search of sustained, profitable growth. They have fought for competitive advantage, battled over market share, and struggled for differentiation. Yet in today’s overcrowded industries, competing head-on results in nothing but bloody “red oceans” of rivals fighting over a shrinking profit pool.

In a book that challenges everything you thought you knew about the requirements for strategic success, W. Chan Kim and Renée Mauborgne contend that while most companies compete within such red oceans, this strategy is increasingly unlikely to create profitable growth in the future. Click here for more information.

MBA Blue Ocean Strategy Center

The Manufacturer & Business Association, with offices in Erie and Harrisburg, is dedicated to providing information and services to its members that will assist them in the pursuit of their business and community interests.

The MBA Blue Ocean Strategy Center – United States provides programs and support to companies within our organization’s membership area (western and central Pennsylvania). Organizations and individuals throughout the balance of the country will be serviced by the authors’ Blue Ocean Strategy Network that has been established throughout the United States.