Blue Ocean Strategy – Module 1

This one-day Blue Ocean Strategy (BOS) Workshop provides participants with a basic introduction to the concepts, tools and methodologies behind blue ocean strategy/value innovation. This session provides participants with the building blocks to understand blue ocean strategy and it will likely provide them with a mindset change about how they view their competitive landscape. The workshop is intended as an introduction, not an attempt to create concrete blue ocean ideas.

Participants will learn:

• The strategic logic of blue ocean strategy
  • What are the underlying principles?
  • How does the blue ocean strategy methodology unlock creativity?
  • How do I know if it is right for my organization?
• The “tool box” behind reconstruction of market boundaries
  • What are the analytical tools and frameworks behind BOS?
  • How does the “four-step” process maximize opportunities while minimizing risks?
  • What is the context and relationship between each of the tools and the steps in the process?

Prerequisite:

• Participants must have read  Blue Ocean Strategy book

Cancellation / Rescheduling Policy:
Two weeks or more notice: Full refund or may reschedule.
Less than two weeks notice: No refund and $50 fee to reschedule.

• Lunch will be provided